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Desso’s sustainable carpet for new World Business Class KLM

25 mars 2013

Desso has designed a special carpet for KLM for its newly refurbished World Business Class. The carpet was developed in partnership with the design studio of well-known Dutch designer Hella Jongerius. From July, the carpet will be installed on board the aircraft, starting with the 22 Boeing 747s.

The carpet is specially developed Wilton woven carpet made of Norwegian wool. With its brand new design, the carpet meets the most stringent requirements in terms of fire safety, lifespan and comfort. Furthermore, the carpet also fulfils the highest sustainable standards.

The project is part of Desso's special 'Take Back™' programme, in which old carpet is recycled as a secondary fuel and raw material in the cement industry. An interesting detail: the blue accents in the brown coloured carpet with additional grey accents are produced by the yarns of recycled stewardess uniforms.

Desso: focus on sustainability 
Desso will be providing carpet for both Economy and Business Class in all the 110 aircraft (Airbus A330/ Boeing 737/ Boeing 747/ Boeing 777) in KLM's passenger fleet. CEO Alexander Collot d'Escury is delighted:  "For Desso, it's an amazing honour to be have our product add value in terms of design and to support KLM in its pioneering sustainability." 

European carpet manufacturer Desso has been incorporating the Cradle to Cradle® philosophy in its business strategy since 2008. By 2020, all its operations will be based on this philosophy, whereby products are made from pure materials which are easy to separate and which can be safely re-used in new products of the same quality level. 

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